Harry Sheta is a hospitality technology entrepreneur focused on helping hotels make faster, smarter revenue decisions. As Co-Founder of Hotel Switchboard and the driving force behind RevEVOLVE, he works closely with hoteliers, revenue managers, and management companies to modernize how pricing, forecasting, and portfolio insights are delivered.

With deep experience building data and BI platforms for the hotel industry, Harry has spent years observing a common challenge: revenue teams are overwhelmed with reports, dashboards, and disconnected tools, yet still struggle to act quickly when demand shifts. RevEVOLVE was built to solve that exact problem, by turning complex revenue data into clear signals, actionable insights, and decision-ready intelligence.

Harry has led the design and implementation of revenue intelligence solutions across independent hotels, multi-property portfolios, and revenue management consulting companies. His work spans PMS integrations, rate shopping intelligence, pickup and pace analysis, demand forecasting, and executive-level reporting, always with a focus on speed, clarity, and real-world usability.

As an author, Harry writes about practical revenue strategy, pricing discipline, AI-assisted decision making, and how hotels can compete more effectively in increasingly volatile markets. His perspective is shaped by hands-on work with revenue teams, not theory, focusing on what actually moves ADR, occupancy, and RevPAR.

Today, Harry collaborates with hotel owners, GMs, and revenue leaders across the U.S. and global markets, helping them replace reactive pricing with confident, signal-driven strategy through RevEVOLVE.